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Platform audit checklist

Framer SEO audit checklist for agencies

What to check when you audit, launch or take over a Framer site, and the platform-specific problems that come up most.

Scope an audit See a sample audit
audit areas
4
individual checks
12
common problems, with fixes
3
launch-day checks
4

Short answer

Framer sites are design-led and quick to publish, so audits focus on settings that are easy to skip. Check that the custom domain is the one search engines see rather than the default Framer subdomain, that every page and CMS item has its own title and description, that redirects cover URLs changed during redesigns, that the sitemap reflects published pages, and that animations, effects and large media aren't delaying the main content.

Platform details reviewed October 30, 2026. Framer changes its settings and menus regularly, so confirm specifics in its current documentation before acting.

What's different about SEO on Framer

  • Sites can be published on a default Framer subdomain as well as a custom domain, so it matters which one search engines treat as canonical.
  • CMS collection pages take their SEO titles and descriptions from collection fields, which are easy to leave empty.
  • Design freedom encourages large media, scroll effects and animations that can slow pages.
  • Redesigns are fast, so URL changes and missing redirects are common.

The Framer audit checklist

Domains and indexing

  • The custom domain is set as primary, and the default subdomain isn't competing in search.
  • Pages that shouldn't be found, such as drafts or utility pages, are excluded from search.
  • The generated sitemap lists the pages you expect on the custom domain.

Page and CMS metadata

  • Each page has its own title, description and social image.
  • CMS collection templates pull SEO fields that every item fills in.
  • Each page has a single H1 that reflects its main topic.

Redirects and structure

  • Redirects exist for URLs changed during redesigns or migrations.
  • Localised versions, if used, are linked correctly and translated.
  • Navigation links use real links that crawlers can follow.

Performance

  • Hero videos and large images are compressed or replaced on mobile.
  • Scroll and appear effects don't hide the main content on load.
  • Third-party embeds and custom code load only where needed.

Common Framer problems and fixes

Default subdomain indexed

Why it matters
Search engines can find and index the default Framer address, duplicating the custom domain.
Fix
Make sure the custom domain is primary and check search results for the default address; address any duplicates found.

Empty CMS SEO fields

Why it matters
Collection items without SEO fields inherit generic titles or none at all.
Fix
Add SEO fields to the CMS workflow and back-fill existing items.

Content hidden behind animations

Why it matters
Elements that animate in from invisible can delay what users and crawlers see first.
Fix
Keep key headings and text visible on load and animate secondary elements only.
Diagram of an SEO audit: crawl and data, human review and a prioritised plan, with implementation shown separately as its own scope.
An audit is diagnosis. Implementation is a separate decision.

Launch-day checks for Framer

  1. Framer site published to the custom domain, with the default subdomain checked in search.
  2. Page and CMS titles and descriptions reviewed.
  3. Redirects added for changed URLs.
  4. Custom domain verified in Search Console and the Framer-generated sitemap submitted.

Frequently asked questions

Can Framer sites rank in Google?
Yes. Framer outputs crawlable pages with editable metadata. Rankings depend on content and configuration, especially metadata, structure and performance.
Does Framer support redirects?
Yes, through the site settings. Add them whenever a page's URL changes so existing links and rankings carry over.

Need a Framer site audited?

Send the site, the sections to include and any recent changes. You'll get a written scope and quote before any work starts.

  • You keep the client relationship
  • Unbranded deliverables
  • Written scope before work starts
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