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SEOReseller

White-label SEO partner program

The SEO reseller program: a delivery partnership, not a franchise

You sell SEO under your own brand and price. We deliver the agreed scope behind you. This page sets out how the partnership works: who owns what, where the white-label boundaries are, and how an account starts and ends.

Get reseller pricing How it works
  • You keep the client relationship
  • Unbranded deliverables
  • Written scope before work starts
Diagram of the white-label SEO reseller model: the client deals only with the agency, which briefs a delivery partner that returns unbranded reports.
The reseller model: your client only ever deals with your agency.

What the program is

What the program is

  • A fulfillment arrangement: you buy defined deliverables and resell them as your own service.
  • Scoped per order or per recurring agreement, in writing.
  • Open to SEO, web and digital agencies and independent consultants.

What it isn't

  • An affiliate or referral scheme. We don't pay commissions for sending us clients.
  • SEO software or tool access resale.
  • A promise of client results, or a licence to promise them on our behalf.

Responsibilities

Who owns what

Clear ownership is what makes white-label work. If something isn't listed in your scope, assume it sits with you until agreed otherwise.

Partner and SEOReseller responsibilities
AreaYouSEOReseller
Client relationship, sales and contractsYesNo
Your resale price and client invoicingYesNo
Strategy, targets and prioritiesYesNo
Client authorisation and account accessYesNo
Delivery against the accepted scopeNoYes
Quality checks before reportingNoYes
Unbranded reports and change logsNoYes
Raising risks and blockers earlyNoYes
Approvals named in the scopeYesNo

White-label boundaries

What white-label does and doesn't mean here

  • Reports and deliverables carry no SEOReseller branding, so you can forward them as your own.
  • By default we communicate only with you, not your client.
  • You can tell your clients you work with a delivery partner. White-label is about branding, not hiding how the work is done.
  • Placements, listings and audits are described accurately in reports, whoever's logo is on them.

We ask partners not to

  • Promise clients guaranteed rankings, traffic or "safe" paid links based on our work
  • Send passwords or confidential client data through forms or email
  • Commission work on sites or profiles the client hasn't authorised

Becoming a partner

Start with one real order

The simplest way to judge fit is one real order, scoped and reported like any other.

  1. Step 1

    Introductory brief

    Tell us about your agency, typical clients and the services you want to resell.

  2. Step 2

    First order scoped

    Pick one real client need. We send a written scope and quote for it.

  3. Step 3

    Reporting agreed

    Confirm report format and anything that must not appear in client-facing material.

  4. Step 4

    First delivery

    We deliver and report. You judge quality, communication and fit on real work.

  5. Step 5

    Ongoing rhythm

    If it works, agree how future orders are briefed, or set up recurring delivery where the service supports it.

Account handling

Changes, pauses and endings

For lifecycle detail on each order, see how it works.

What if my client changes the scope mid-order?
Tell us as early as possible. We'll confirm in writing what changes, including any effect on price or timing, before acting on it.
Can I pause recurring delivery?
Pause and cancellation terms are stated in your recurring agreement before you accept it.
What happens to client data when we stop working together?
We confirm which access to revoke, hand over the reports you're entitled to, and handle remaining data as described in the privacy notice.
Is there a joining fee or minimum volume?
There is no fee to send a brief or get a quote. Any minimum order is stated in the quote.

Start with one client brief

Share the service, rough scope and market. You'll get a written scope and quote to review. Nothing starts until you agree to it.

  • You keep the client relationship
  • Unbranded deliverables
  • Written scope before work starts
Get reseller pricing View sample reports