Local SEO reseller deliverables explained, location by location
SEOReseller guide · Publishes · 3 min read
Short answer
Resold local SEO is usually delivered per location in four parts: a location audit (profile completeness, citation consistency and on-page location signals), citation work on an agreed list of directories, profile tasks the business owner has approved, and on-site recommendations. Each needs verified business details and access granted by invitation. Fake addresses and review generation are never legitimate deliverables.
Key takeaways
- Scope and report local work per location, even for one client.
- Every listing change starts from details the business confirmed.
- Profile access comes from an owner invitation, never a shared password.
- Virtual offices, fake addresses and review schemes are out of bounds.
Why local work is scoped per location
Each physical location has its own profile, its own listings and its own competitors. A three-location client is really three local projects. Pricing, approvals and reports per location keep each one checkable, and stop a problem at one branch from hiding inside a combined total.
1. Location audit
- Profile completeness: categories, services, hours, description, photos.
- Citation consistency: name, address and phone across a defined sample of listings.
- Duplicates: other listings for the same location that could split or confuse signals.
- On-page signals: a location page with consistent details, and structured data where appropriate.
2. Citation build and clean-up
Citation work means creating missing listings and correcting wrong ones on an agreed list of directories relevant to the country and industry. The report should give each listing's URL and its real status. Many directories verify new listings by phone or post, so "pending verification" is a normal and honest status.
3. Approved profile tasks
Changes to a business profile, such as categories, services, hours and descriptions, should be listed and approved in writing before they're made, then recorded in a change log with before and after values. Access comes from the business owner adding a manager; nobody should ever need the owner's password.
4. On-site recommendations
Location pages, internal links to them and structured data often need changes on the client's website. Unless implementation is explicitly in scope, these are recommendations for the client's developers. Say which in the proposal.
What legitimate local SEO never includes
| Practice | Why it's excluded |
|---|---|
| Virtual offices or fake addresses | Platform guidelines require a real location or a genuine service area |
| Writing or buying reviews | Prohibited by platforms and, in the US, by the FTC's rule on fake reviews |
| Incentivised or filtered review requests | Against platform review policies |
| Keyword-stuffed business names | Business names should match the real-world name |
| Access via shared passwords | Unnecessary and insecure; use manager invitations |
What you need from the client
Per-location inputs
- Confirmed legal business name, address, phone and hours
- Primary and secondary categories the business agrees with
- Services offered at this location
- A manager invitation to the business profile
- Website access only if on-site work is in scope
- Written approval for profile changes
There's a worked example in our sample local listing report. For agencies whose clients are in specific industries, see the industry guides for dental practices and home services.
See how we scope local SEO reseller services, and how to package them.
