White-Label SEO vs. In-House SEO: Which is Better for Agencies?
As digital marketing agencies seek to remain competitive today, they must choose how they want to provide SEO services for their clients. Achieving white-label SEO providers to do outsourcing SEO for an organization. But which approach is better?
A white-label SEO program can be the right fit for your agency, if you are ready to scale, optimize resources, cut costs and provide your with the best of SEO, without being forced to hire an in-house team. In this article, we’ll look at the advantages and drawbacks of white label SEO and in-house SEO to assist you in making the right choice.
What is White-Label SEO?
White-label SEO is when the agency partners with a third-party SEO service provider and offers SEO services in the agency brand name. The client never knows that the SEO work is done by someone else, because all reports and deliverables carry the agency’s branding.
Core aspects of the white label SEO program include:
✅ All the work is done by expert SEO professionals.
Agencies can focus on getting new clients and high-level strategy.
✅ Training or hiring in house SEO teams is not necessary.
✅ Services: keyword research, link building, content optimization, technical SEO
✅ Scale faster, without a corresponding increase in operating expense.
What is In-House SEO?
In-house SEO refers to the process of hiring a separate team within your agency to handle all tasks related to search engine optimization. Opportunities: This provides total control over SEO strategies and execution, but it also requires more cost and operational responsibility.
Key Features of In-House SEO:
✅ Full control over strategy and execution of your SEO.
✅ Working closely with other marketing teams.
✅ Deep team maturity and expertise.
✅ At least twice the cost of operations, as they need to hire and train.
✅ Needs investment into premium SEO tools and resources.
White-Label SEO vs In-House SEO: A Comparison
1. Cost Efficiency
- 💰White-Label SEO: An affordable solution with variable pricing models. Agencies use only what services they consume, so no salaries, benefits, re-appropriate to software.
- 💰 In-House SEO — An expensive operational expenditure. SEO agencies spend thousands of dollars each month on hiring SEO professionals, investing in tools, and ongoing training.
🏆 Overall Winner: White-Label SEO — The best option if you’re looking to spend less and grow!
2. Expertise & Skill Level
- 🔍 White label SEO providers — If you seek to leverage services specialized in different aspects of SEO, such as technical SEO, powerful link building, etc.
- 🛠️ 👨🏫 In-House SEO Team: Agencies have to hire and train SEO specialists, which takes both time and effort. Google algorithms are constantly changing, and so you need to keep learning.
🏆 Winner: White-Label SEO – Agencies also have access to a team of SEO experts, but without the fuss of hiring and training.
3. Scalability & Flexibility
- ⏩ White-label SEO Program: Agencies can easily ramp up or down in accordance with client demand. Agencies have no limit to the number of clients they can accept.
- 📉 In-House SEO: The scaling process means hiring more staff and increasing resources, which is a time-consuming and costly process.
🏆 Winner: White-Label SEO – This will enable agencies to quickly release SEO services without the extra costs.
4. Quality & Turnaround Time
- ⏳ White Label SEO Agencies: have process-driven workflows and access to state-of-the-art SEO tools, to expedite the process of delivering results.
- ⏳ In-House SEO Teams: These team members may take longer to carry out tasks, depending on how many customers they handle.
🏆 Winner: White-Label SEO — Quick turnaround means quick results for clients.
5. Customer Satisfaction & Retention
- 🤝 White-Label SEO Program: Professional Reporting, Ongoing Optimization, and Proven Programs: Higher client retention rates.
- 🤝 In-House SEO Teams: Require more time and resources to achieve consistent top-notch SEO results.
🏆 Winner: White-Label SEO — Agencies can provide best-in-class SEO without internal roadblocks.
What is Best for Your Agency?
If your agency prefers to have total control over the SEO strategies, then in-house SEO may be a good fit, as long as you have a budget to hire, train and manage a team.
But, if you aim to scale better SEO services, save more on time and costs, and offer enterprise-level SEO without hiring, then white-label SEO program is your best bet.💡 Start your SEO White-Label Program with us today – 1 month free! 💡
Get started today, and discover the value of a white-label SEO provider without any commitment.🚀 Focus on scaling your agency and leave your clients’ SEO to us! Call us now, to begin your One Month Free Trial to SEO!
